Chef Abdul Mediterranean
Chef Abdul’s restaurant has been growing in popularity for the last few years. Despite all the new attention, this small business still didn’t have a logo and was ready for a step into its future.
Where to start?
Creating a logo from scratch always presents a fantastic creative challenge. Initially, they were using a photo of the owner and head chef as a logo. I loved how present his image was throughout the entire restaurant and didn’t want to lose that feeling. The best way to keep that image? A small doodle of Chef Abdul himself. I spent some time testing different line weights, colors, and facial feature styles until I landed on the classic black and white logo.
Part of this restaurant’s popularity comes from its expansive menu, but it was cluttered and hard to read. I spent time laying out a clearer, more organized menu to optimize customer experience and increase sales. Simple, but powerful.
Keep it consistent.
The business card design came naturally after the menu was created. I incorporated the elements used in the menu to make a matching business card and mural to tie the interior decor to the new identity.
(2020)